Catmull: Creativity, Inc.

What Ed Catmull is really doing in his book „Creativity Inc.“ is to provide a way how to deal with creative minds. Within Pixar he establishes structures, that help creative ideas and people survive despite criticism and changes. Becoming the president of Pixar, Catmull would devote himself to learning how to build not just a successful company but a sustainable creative culture.“ The book is in his words „an expression of the ideas that I believe make the best in us possible.“

Catmull

We must acknowledge the random events that went our way, because acknowledging our good fortune – and not telling ourselves that everything we did was some stroke of genius – lets us make more realistic assessments and decisions. The existence of luck also reminds us that our activities are less repeatable. Since change is inevitable, the question is: Do you act to stop it and try to protect yourself from it, or do you become the master of change by accepting it and being open to it? My view, of course, ist hat working with change is what creativity is about. (166)

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